Apple's Problem Isn't Skeuomorphism, It's Services

So iOS 7, it seems, is going to do away with much of the skeuomorphic design that has crept into the operating system and its utilities. Jony Ive, rumor has it, has done away with all the textures and real-world analogs in iOS 7 and has switched to a flat design instead. Good for him, but if that's all that is new in iOS 7, Apple has a real problem. It's not the design of iOS, but rather the fact that its own service offerings like Siri, iCloud and iTunes aren't all that great when compared to what its competitors in Mountain View (and may startups) are working on.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/9wT4u72cQl8/

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